Dan Kaufman has seen what does and doesn’t work when it comes to how PR deals with the media – after all, he’s been an editor and a journalist across newspapers, magazines and online for over 17 years.
As such, this is his no-nonsense, no-holds-barred guide on how to deal with editors and journos.
Topics include understanding what makes editors tick, what editors are looking for in a pitch, what drives them nuts, how to write and make press releases effective, what information editors and journos need from PR, how to approach an editor, what should be on a PR's and client's website, how to handle media requests, interviewing tips, as well as what stops a story from making it into an editor's publication - and how you can fix that.
DOWNLOAD DEALING WITH GRUMPY EDITORS (A MEDIA SURVIVAL GUIDE) - DAN KAUFMAN
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